A link between these two concepts?

I was just reflecting on the heavy use of inflated hype words in the first couple of pages of the book Struck by Genius by Jason Padgett, in the collection of one-paragraph book reviews by big names in autism, savant and synaesthesia pop science writing. I refer to words like "remarkable", "extraordinary", "immense", "incredible", "unforgettable", "sudden genius", "medical marvel", "tremendous", "astonishing", "unfathomable", "unleashed", "irrefutable"..... and then I was mucking about in the internet and I came across this article in New Scientist, which explained that a team of researchers have found an association between the dodgier pieces of science writing by one particular scientist and his increased use of  words categorized as "amplifiers".