Saturday, April 05, 2014

Lili's thought for the day

I'm very pleased to see the websites of Let Toys be Toys - For Girls and Boys and Play Unlimited but I definitely don't think the sex segregation problem is limited to toys and children's books, or limited to children. I would like to spread awareness that gendered marketing is also used in Australia to promote job vacancies, pens, chocolate bars, publicly-funded parenting courses and health services, politicians, television channels, cordial, cook-books, public awareness campaigns about psychiatry, vitamins, magazines in at least one public library and countless supermarkets and newsagents, and any number of other things. It's not only a problem that we have to contend with another insidious tool in the hands of advertising and marketing companies, we also have a marketing tool that is thrust upon Australians of all ages from all directions that reinforces and encourages gender stereotypes. I've had it up to here. How about you?

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